6 Enterprise SEO Trends To Watch In 2023 With Certain Solve that improve your business and your ranking on Google pages is in this article. Call me The Moment Now.
As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead.
By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape.
This article identifies five key trends and areas of opportunity to watch for in 2023.
What Is Enterprise SEO?
Enterprise SEO is the fundamental and strategic execution of organic programs across enterprise-level organizations.
This involves managing large-scale SEO projects for organizations with large websites and a wide range of products and services.
Large brands with multiple departments and infrastructures are typical examples of organizations that utilize enterprise SEO technology and implement core principles into the business.
The same applies to organizations that have thousands of webpages.
Enterprise SEO also involves stakeholder management, planning and strategy, and alignment with corporate goals compared to regular practices.
6 Enterprise SEO Trends To Watch In 2023 And ChatGPT
ChatGPT has the opportunity to provide content marketers and SEO pros with unprecedented convenience. However, humans must supervise its use to stay within Google’s guidelines.
As technology advances, detection systems will become more sophisticated; sticking firmly to E-E-A-T (Expertise/Authority/Trustworthiness) standards and Helpful Content Guidelines remains critical.
It’s also important to remember that the core fundamentals of SEO have not changed. SEO remains the cornerstone of web presence.
Generating helpful content that is discoverable by engines, but engaging for human readers, follows best SEO practices.
ChatGPT will be great for efficiency and scalability. Small sites will benefit from faster creation times; larger ones may leverage ChatGPT’s powerful algorithms toward more creative tasks requiring personalized attention.
ChatGPT is challenging Google’s dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information, ChatGPT provides the answers on its pages. This seems to be making SEO and organic searches obsolete, but the story is more complicated than that!
The sudden success
The sudden success in popularity and usage by ChatGPT, with 1 million users in 5 days, shows us that there can be great alternatives to the search engines we use daily.
I don’t know the Google plans, but I will not be surprised to see something like the ChatGPT appearing on a box on the side of the Google SERP (result pages). If and when this happens, it will be the end of organic results and SEO.
Google organic will stop being the primary source of visitors to our websites. Another casualty of such changes will be the traffic to our websites.
I see a near future where tools like ChatGPT and Google will answer most of the queries and questions directly on their pages without the need for the users to visit our websites, despite being the source of information.
My Vision On ChatGPT
To confirm my vision, Google is already feeling the heat of chatGPT as a viable alternative to its search engine. It has been less than a week since ChatGPT opened its pages to regular users, and Google is already taking action by giving more space and visibility to the Featured Snippets.
These are short text snippets extracted from the most popular websites answering the current search query directly on the result pages with no need for the user to visit the websites linked in the organic result section.
As I predicted, more and more searches are now being resolved on the result pages without the need to visit any website, precisely as chatGPT.
6 Enterprise SEO Trends To Watch In 2023 With Certain Solve With ChatGPT
At the moment, there are great rewards for companies producing high-quality content as long as their content has been properly optimized for SEO. However, when ChatGPT and similar tools take over traditional search engines, the reward for publishing good content would be close to 100% because users will consume it directly on the pages of the chatbot.
Without fresh content, the chatbot will have fewer opportunities to train itself, and the quality of its answers will start to degrade and lose freshness.
Chatbots are destroying the same ecosystem they need to prosper and stay competitive. It looks like we have some exciting year ahead of us!